MOORESVILLE, NC. November 5, 2012. After 48 years, the Merle Norman Cosmetic Studio and Spa on Main Street in Historic Mooresville has remodeled both their store and their online presence.

New Look, New Website

Focused on clean lines, warm woods, and feminine sensibilities, the updates—both to their online presence and their brick-and-mortar storefront—offer ease of use and streamlined efficiency.
“We opened our studio in 1964 and moved to this location over 20 years ago. It was time for a makeover and much like a fresh new makeup application, we feel so much better with our new look,” said Glenda Kelly, the co-owner of Merle Norman on Main.

The remodeling project started with the store itself, which is lined with light maple wood throughout the interior and dedicated locations for facials, makeup application, and demonstrations. The website was brought alongside, custom designed to match the look and feel of the store, creating a seamless appearance.

“The ladies at Merle on Main wanted to create a website where they could independently add products and specials to their site, while still making the site easy to use for their customers. The WordPress platform is ideal for small businesses like Merle Norman, because the sites are affordable to create and maintain, putting all of the control in your hands. Yet they look like fancier, custom (and expensive) sites,” said Nola Cooper, the web designer behind the new site and local business owner of Nola Cooper Designs.

The revitalized site, www.merleonmain.com, needed to further the Merle Normal brand within the Lake Norman area, while matching the elegant, simple, and personal touch you get when you walk into the store. The 2nd and 3rd generation co-owners, Glenda Kelly and Monica Hicks, respectively, wanted to add special offers, last minute deals, and up-to-date information to the website themselves. They also wanted to highlight their top products and services, such as foundation matching, eye makeup, waxing, facials, and special events makeup sessions.

Visit Merle Norman’s new website at www.merleonmain.com or in person at 169 N Main Street, Mooresville, NC.

Discuss creating your own custom website and blog with Nola Cooper Designs by visiting www.nolacooper.com.

About Nola Cooper Design

This Mooresville, NC graphic and website design firm has been operating since 1995 and specializes in complete business identity, providing all aspects of visual design: logos, websites, print materials, and social media.

Contact:
Nola Cooper
Owner of Nola Cooper Design
Phone: (877) 291-0620
design@nolacooper.com

About Merle Norman on Main, Mooresville
Merle Norman Cosmetics is an 80-year-old, established cosmetics franchise business with retail locations across North America. The Merle Norman on Main, in Mooresville, North Carolina is a 48-year old third generation business.

Contact:
Glenda Kelly
Co-Owner of Merle Norman-Mooresville
Phone: (704) 664-2610

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FOR IMMEDIATE RELEASE:

WordPress Expert Reveals Lurking Dangers of Not Upgrading WordPress And Why WordPress Updates are Critically Important

Mooresville, NC – June 20, 2011 – Have you upgraded WordPress lately on your blog or website? If not, Nola Cooper, of WordPress Website Upgrades, says you may be leaving yourself vulnerable to hackers. Yet many businesses fail to update their WordPress versions. Why would companies avoid doing something so important?

Here are 4 biggest reasons people fail to upgrade their WordPress blog.

1. Lack of knowledge in WordPress. Many business owners don’t know the first thing about upgrading WordPress for their website or blog.
2. Fear of losing WordPress posts. If something goes wrong in the WordPress update, there is always a chance of losing existing blog posts.
3. Messing up WordPress Plugins. Blog owners love the functionalities of their favorite widgets and WordPress plugins. Sometimes upgrading WordPress can prevent plugins from working properly.
4. Not knowing someone with the expertise to handle the WordPress upgrade. Not every web designer is familiar with WordPress. It’s important to find a company who specializes in WordPress update services to handle the upgrade.

Nola Cooper, who is a Certified Professional WordPress 3.0+ Expert says,

“Updating your WordPress version regularly is critically important. It protects your blog with necessary security patches. Having a professional WordPress upgrade service handle your WordPress update ensures that your blog database is protected, plugins maintain functionality, and that your WordPress upgrade goes without a hitch.”

Another advantage of working with an experienced WordPress designer is that they can help you get the most out of your blog. They can design a custom WordPress theme that not only communicates your brand but also has added functionality.

Nola says, “A custom WordPress designer can design a theme that enhances user navigation, loads quickly, and has features that make it easy to use. They can add plugins to boost SEO, reduce blog spam, and make it easy for visitors to bookmark a post on their favorite social marketing sites.”

About: Nola Cooper is the owner of WordPress Website Upgrades, a company that specializing in WordPress Update Services and designing professional WordPress themes. Since 1995, she has helped businesses to upgrade WordPress, maximize blog functionality, and create custom WordPress themes for their business. Find out more about how to get the most of your WordPress blog or website today by visiting her online at www.wordpresswebsiteupgrades.com.

CONTACT:
WordPress Website Upgrades
Nola Cooper
704-677-3037
www.wordpresswebsiteupgrades.com
design@nolacooper.com

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