A Successful Business Image Strategy
Marketing a business can be daunting, but I’m here to help. Business Image Development (Branding) is my specialty and I have over 22 years experience in Image Building and Image Improvement Strategies. I apply my real world experience to each Business Image Strategy I create, and your designs are planned with your market, mission and message in mind. My professional experience and my privilege of working with many up-and-coming firms around the world, provide me with the expertise to help your business take the right next step.
Let’s get started…Here’s the initial information I need from you:
Often referred to as Branding, building your business image is essential to your success.
A Brand is the proprietary visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they get from the product.
A Business Identity is the tool used to carry your brand through all aspects of your business.
The complete professional image that a business wishes to project to make it recognizable and distinct. A successful Business Identity is consistently carried through all aspects of a company’s access to the public, customers, and potential customers: print media, advertisements, website, signage, etc.