Due to complaints by users, Google recently changed its page layout algorithm. Users complained that they were having difficulty “finding the content” on some websites. Ads placed in the top of a page or large rotating images were causing confusion (mostly ads). Let’s face it, ads placed above the fold DO work.
To avoid any issues for your website, if you have large flash (or rotating) images at the TOP of your website’s pages, you might want to consider making some changes. I recently decided that I was not only at risk because of my home page image rotation…but I also was not receiving any SEO benefits from that rotation. It was graphically pleasing to the eye, but from a Search Engine’s standpoint, there were no “words” to give it meaning.
After doing some research for a client, I came across a plugin that I feel is a good compromise! RoyalSlider allows me to put Optimized content on a home page, that still “looks pretty” and grabs attention.
This is a great example of why it’s important to keep up to date about how SERP’s change! Good standard SEO is the best insurance (no black hat or trendy tricks), but sometimes there are other elements of your content that can affect your results.