The Jewelry Key

What They Needed: The original Jewelry Key website had been designed by a marketing firm, and was very masculine – including browns and golds.  The site was efficient, however it was very small and dark…hard to read and not really appealing to its target market of women.  It involved a complicated purchase process, and was difficult to navigate and find information.

They needed a fresh design that was simple like their product, including a new (more feminine) logo.  We wanted to showcase their expensive video that provided instruction on how to use the product, and include images showing the product’s usage.  It was important that it be easy to purchase and that the ability to do so would be on the home page.

What We Did:

• Created a new design using a feminine and fresh color scheme.
• Added a simple shopping cart allowing for easy purchasing as well as simple order tracking on the back end for the owner.
• Improved SEO and had content re-written to improve understanding of the product.
• Implemented Social Media marketing.
• Designed and printed a business card that could be used at trade shows, as well as being given out to the general public.

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