Logo Design
Your logo makes a big difference in how your business is perceived. Nola Cooper Designs provides high-quality logo design to businesses like yours every day. I work closely with you to make certain your business identity captures the image you want to portray. You’re given special one-on-one treatment every step of the way, from the initial consultation to the final logo concept, you’ll know that your vision matters most. You’ll start the process with a questionnaire, to help me understand what you are looking for (and sometimes it ends up helping YOU understand, as well!), then we’ll move on to some first draft concepts.
Design Parameters
There are four important parameters for logo design:
1. Simplicity
Your goal in having a logo is to begin to “brand” your company. Branding is done through providing an image that is as easily recognizable as a name. A simple logo requires less “thought” from your customers. A simple logo can and should inspire a sense of understanding. Complex and overly colorful logos can inadvertently confuse your customers before they even get started.
Simple types of logos include: Text Only, Symbol, and Combination.
2. Color
The color of your logo should arouse the same feelings you wish your products to instill. As a general rule, a logo should not contain more than 4 colors. Many times even a black and white image is all that is necessary to achieve the desired response to your image.
3. Recognizability
Your logo should be unique, most importantly to avoid any trademark or copyright infringements, but also to help in the process of branding your company. The easier to recognize your logo, the easier it is to remember what it stands for. Eventually, upon success, the symbolism matters less than the recognition (example: McDonald’s “golden arches” began as a symbol of the arch shaped sides of the restaurants, however many of the restaurants no longer have the arch shape).
While having an elaborate hand drawn illustration may seem to “fit” your image, it is much more difficult to brand your products with that type of illustration as your logo. Which then also brings us to…
4. Scalability
In today’s world of devices, both big and small, it’s important to remember that your logo will be seen in many different sizes. On both a mobile phone, and a business card a very complicated logo can become confusing and unrecognizable.