Local Partnership Focuses on Beauty with New Website
MOORESVILLE, NC. November 5, 2012. After 48 years, the Merle Norman Cosmetic Studio and Spa on Main Street in Historic Mooresville has remodeled both their store and their online presence.
New Look, New Website
Focused on clean lines, warm woods, and feminine sensibilities, the updates—both to their online presence and their brick-and-mortar storefront—offer ease of use and streamlined efficiency.
“We opened our studio in 1964 and moved to this location over 20 years ago. It was time for a makeover and much like a fresh new makeup application, we feel so much better with our new look,” said Glenda Kelly, the co-owner of Merle Norman on Main.
The remodeling project started with the store itself, which is lined with light maple wood throughout the interior and dedicated locations for facials, makeup application, and demonstrations. The website was brought alongside, custom designed to match the look and feel of the store, creating a seamless appearance.
“The ladies at Merle on Main wanted to create a website where they could independently add products and specials to their site, while still making the site easy to use for their customers. The WordPress platform is ideal for small businesses like Merle Norman, because the sites are affordable to create and maintain, putting all of the control in your hands. Yet they look like fancier, custom (and expensive) sites,” said Nola Cooper, the web designer behind the new site and local business owner of Nola Cooper Designs.
The revitalized site, www.merleonmain.com, needed to further the Merle Normal brand within the Lake Norman area, while matching the elegant, simple, and personal touch you get when you walk into the store. The 2nd and 3rd generation co-owners, Glenda Kelly and Monica Hicks, respectively, wanted to add special offers, last minute deals, and up-to-date information to the website themselves. They also wanted to highlight their top products and services, such as foundation matching, eye makeup, waxing, facials, and special events makeup sessions.
Visit Merle Norman’s new website at www.merleonmain.com or in person at 169 N Main Street, Mooresville, NC.
Discuss creating your own custom website and blog with Nola Cooper Designs by visiting www.nolacooper.com.
About Nola Cooper Design
This Mooresville, NC graphic and website design firm has been operating since 1995 and specializes in complete business identity, providing all aspects of visual design: logos, websites, print materials, and social media.
Contact:
Nola Cooper
Owner of Nola Cooper Design
Phone: (877) 291-0620
design@nolacooper.com
About Merle Norman on Main, Mooresville
Merle Norman Cosmetics is an 80-year-old, established cosmetics franchise business with retail locations across North America. The Merle Norman on Main, in Mooresville, North Carolina is a 48-year old third generation business.
Contact:
Glenda Kelly
Co-Owner of Merle Norman-Mooresville
Phone: (704) 664-2610
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