What is a QR Code and Why Have One?

A QR (Quick Response) code is a matrix bar code readable by camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded in a QR code can vary from information about an upcoming event, to a code that will take the “reader” directly to the code owner’s website. The photo to the right is an example of a QR Code on a product that will take you directly to a manufacturer’s website.

So Why Should I Have One? Smart phones with sophisticated apps are becoming more prevalent in today’s “always connected” society. QR Codes allow you to publish lots of valuable information in a small area, or provide easy access to contact information–making you and your business more available.

Types of Codes: URL (your own website, sales page, or your social media pages to “follow”), Contact Information, Google Places/Map, Email Address, Phone Number, SMS (a form of short text messaging), RSS Feed. There are so many possibilities!

Some Great Uses:

• Business Cards – put your URL or Email address in a QR code, making it quick and easy to find out more about you.
• Promotional Materials – put your URL on a coffee mug, or any other promotional item.
• Marketing Materials – use a QR code to put your URL on your catalog or brochure, especially when handing them out at trade shows! Link to a blog post or article on your site that’s relevant to the print materials you’re distributing. Using a QR code on a post card allows you to use even more space to get your message across, by putting your contact information in the code.
• Signage – put your contact information or URL on your Car Magnet, or any banner or sign you display. A great opportunity for quick contact with Real Estate agents!

Truly, a QR code will be valuable on any item that you distribute or display, due to the increased usage of camera and smart phones in today’s society!

Generate your own code for FREE over at delivr. Sign up for their other free services while you’re there!